What’s In a CPA Firm Name?

Accounting firm names are usually long names… lots of names… lots of letters! Why are our firm names made up of all these names and letters? Accounting firms, like other professional service firms, face many challenges in naming their company – including state regulations that require the use of the the name or initials of any partner or shareholder in the firm name. A CPA firm may also use the name or initials of a retired or deceased partner or shareholder in the firm name as long as the name is not deceptive. It is up to the CPA firm to decide the order of the names and come up with the brand that will best serve the firm going forward.

How did LBA Haynes Strand, PLLC come to be?

In 2014, when LB&A, Certified Public Accountants merged with Haynes Strand and Company, PLLC, we knew one certainty of the name… the “PLLC” would remain.  PLLC stands for Professional Limited Liability Company, which both firms were operating as already. We checked that part off the list and then moved towards the task of combining the names to retain market share and the brand in our established markets. With LB&A serving the Charlotte market, we saw this as an important must in the name. We removed the “&” to make it a more streamlined LBA. What does the LBA stand for you might ask? Firm Members last names: LaLone, Bly, Ayers. Now that we simplified one of the firm names, we moved to preserving the market share that Haynes Strand and Company had created in Mount Airy, Greensboro, and the rest of the Triad.  Haynes Strand had a large presence in the Triad, so we focused on honoring the history and the brand that had been created. We simplified and agreed to use  “Haynes Strand” from the previous firm name. “Haynes” in remembrance of John B. Haynes, who was a founder of the firm in Mount Airy and “Strand” in remembrance of Austin Strand who was also a founder of the firm and led the firm’s efforts in Greensboro.

So now we knew we were going to use “LBA”, “Haynes Strand”, and “PLLC” in the name…but the order was unclear.  We did extensive research and asked peers which name sounded best.  Our options were basically “LBA Haynes Strand, PLLC” or “Haynes Strand LBA, PLLC” – both choices properly honored our firm founders, and both created a memorable name.  During the great name debate, one of our principal members pointed out that, “Haynes Strand LBA, PLLC looks like alphabet soup!”  At that point we decided to move forward as LBA Haynes Strand, PLLC.  We honored the history and tradition of Haynes Strand and Company who had served the Triad since 1987, and we honored the culture of growth and forward thinking that LB&A had created as a firm in Charlotte.

So what’s in a name? History. Tradition. Excellence. Culture.

At this point if we have not been properly introduced, we welcome you to LBA Haynes Strand, PLLC.  We are a CPA firm that is proactively growing our practice to offer our clients a one-stop shop for all their accounting needs. With 3 full-service offices in Charlotte/Matthews, Greensboro, and Mount Airy, we are centrally located in the state of North Carolina and are looking to cement our firm as the go-to Accounting Firm for middle market companies. To learn more contact us for a no-cost consultation.