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3 Keys To Staying Relevant With Your Clients

Staying relevant with your clients is the key to success. This applies to not only retaining your clients, but to also getting referrals from your clients. So, how exactly do you do that? What does staying relevant or becoming more relevant mean?

You talk to your client, you master the industry the client is in, and you provide timely advice and tips that lead to productive results for your client. Ultimately you are building a relationship with your client. One that is built on mutual trust and knowledge share. In North Carolina, especially in the Charlotte and Triad regions, there are dozens of CPA firms that can handle a client’s tax or accounting needs, however client service is where LBA Haynes Strand stands out from the rest. We create strong mutually beneficial relationships with clients. We stay relevant with our clients, and we do that by focusing on three main client service aspects:

1. Industry Acumen

Staying up to date on a client’s industry, including threats and opportunities is key. This includes making your client aware of any changes or updates that they need to be aware of relating to their industry. We pride ourselves in having a diverse team that is able to handle client needs in a number of industries. Most specifically: Charter Schools, Construction, Manufacturing, HOA, Non-Profit, and Entrepreneurs. Our team attends regular seminars, conferences, and other events in all of these fields to stay up to date.

2. Client Collaboration

We cannot stress this enough… work with your client! Your client should feel comfortable to come to you regarding any problem or issue they have and before important decisions are made! Something we have found helpful with our clients is to hold regular planning sessions. These can be monthly, quarterly, semi-annually or just annually – whatever the client feels is necessary. When you sit at the table on the same team with your client, then you are much more likely to provide real value to your client.

3. Client Insight

Focus on the client! Focus on the client’s vision, short-term and long-term goals, and strategic initiatives to meet those goals. You must understand your client in order to provide great service! This can greatly help you, especially when it comes time to offer useful advice to the client. You cannot fully help your client if you don’t understand them.  We highly recommend to take this last step seriously and really get to know your client.

These three steps can greatly increase your relevance with your clients. Thus, creating an excellent client experience and one that will be mutually beneficial for years to come. We know because this is how we handle our clients. If you would like to discuss your tax or accounting needs with a member of the LBA Haynes Strand team, contact us for your no-cost consultation!

John Bly Named a Board Member of EO’s Global Board

Co-Managing Member John Bly has received HUGE news for the upcoming year. John has been named a Board Member of EO’s Global Board, where he will serve the organization!  This is a special announcement, because only 9 members of the organization are asked to serve 3 year terms to lead the organization through vision and strategy, and John is one of three member leaders who will begin their board term in July 2016. While this is an amazing accomplishment for John, it is something that didn’t just happen overnight.  John has been a member and advocate of EO since June of 2008 and has served in a number of roles to further EO’s vision, including: President of the Charlotte Chapter of EO, Chair for the highly successful regional NERVE 2013 Conference, Area Director for the US East Region, Member of the Standing Finance Committee for EO Global, and an EO Accelerator Facilitator.

What is EO, you may ask…

The Entrepreneurs’ Organization, better known as EO, is a collection of like-minded entrepreneurs focused on business growth, personal development and community engagement.  The network is made up of nearly 11,000 individual members across the world!

EO Global’s vision is to grow the world’s most influential community of entrepreneurs.  They accomplish their goals by offering chapter development, learning opportunities, forums, and strategic engagement opportunities to members.  There are currently 144 EO Chapters worldwide in 48 different countries.  This organization truly offers once in a lifetime opportunities to entrepreneurs across the globe.  This is certainly a once in a lifetime experience for John as he will be able to work with entrepreneurs across the globe and will have the ability to visit some very special places!

To get involved with the Entrepreneurs’ Organization or to learn more, visit: www.eonetwork.org or email info@eonetwork.org.

Entrepreneur’s Spotlight With Yuno

LBA Haynes Strand is putting the spotlight on the entrepreneur community. Entrepreneurship plays a huge role in not just our local economy, but our global economy.  In this blog, we caught up with Andre Walters, who is the founder and owner of Yuno, Inc. Andre breaks down his thought process for creating Yuno and why he decided to take a simple idea and move it to market.

Yuno, Inc.

Have you ever recommended a product to a friend or family member? If you have, and the person bought what you recommended, what did you get for it? If you are like most people, the answer is more than likely nothing. This scenario is why I created Yuno in 2010.

Word-of-mouth marketing is now, and always has been, the most valuable form of marketing. A global study by Nielsen in 2013 revealed that 84% of people surveyed trusted word of mouth marketing above all other methods of marketing—no television ad, radio jingle or any other form of marketing is as effective, and companies have known this for quite some time. Case in point, a 2014 study by the American Marketing Association uncovered that 64% of marketing executives believe that word of mouth marketing is the most effective form of marketing. The issue, however, is that ordinary people like you and I drive the profits of the companies we support through our own purchases and the purchases we influence others to make, yet it seems our contributions to their profits go largely ignored other than the occasional discount or “special offer.” Yuno was created to do something about this very issue. Yuno acknowledges the fact that you are valuable to your friends and family and provides a benefit to you every time your word-of-mouth marketing encourages someone else to buy a product you bought in Yuno (or an item related to something you bought in Yuno).

Our approach at Yuno is really simple. We’ve established relationships with several hundred well-known brands like Macy’s, Saks Fifth Avenue, Best Buy, Footlocker and many others and added over 70 million products to our database as a result. Our team of content curators monitors the latest trends and looks for the best products from our partners to present to our users on Yuno. Yuno gives its users cashback on every product they buy. Additionally, Yuno provides that user with cashback every time someone following them in Yuno sees what they bought and decides to buy the same or a related item. Ultimately, if enough people decide to buy, a user can potentially get their entire purchase price repaid to them through cashback. As our name suggests, “Yuno” is all about helping you benefit not from what you know, but rather, who you know.

For many, 2010 was a difficult time period financially as our nation continued to try and recover from a devastating recession. I personally observed many people that needed a little boost financially, and I created Yuno in large part to give them that boost. The fact of the matter is we are all valuable in the world of commerce because of our impact through word of mouth marketing. If that value is recognized in our everyday transactions by the companies we support, then we believe Yuno will provide a way to spread the wealth in our economy, help people save naturally on everything they buy, and maybe even help our country avoid a similar recession.

Visit Yuno, by clicking here!