How well do you know your CPA Firm? Can you honestly say that your CPA is a partner in your success and that of your business? These two questions should produce the same answer: “Well enough to be confident in our collaborative success.” If this is not your answer, you may want to think about rekindling the flame between you and your CPA firm.
The relationship you have with your accounting firm should
exceed standard service. Strategic planning, a strong partnership, and
prolonged efforts toward ensuring future financial success should be at the
forefront of your relationship with your CPA. If a close relationship with your
accountant has diminished, or was never established in the first place, perhaps
it is time to start rethinking things. Mutual understanding and a shared work
ethic between you and your CPA firm are necessary to achieving financial growth
for your organization.
Below are the primary components of a healthy
CPA-to-business relationship, as well as the level of familiarity required for
each element to be effective.
Ongoing Strategic Planning
What type of employee benefits do you offer? How about
retirement plans? Your responsibility is to maintain a healthy, positive work
environment. Part of the responsibility of your CPA is to factor your employees
into the strategic layout of your current and future business endeavors.
Value Service Agreement
A strong CPA firm demonstrates the desire to cultivate close
client relationships. You want your conversations with your CPA to be just that
– conversations. How much value are you getting out of a consultation if you’re
constantly monitoring the clock, keeping a closer eye on your bill than on the
pertinent financial data laid out in front of you? Ensure that the value
service agreement offered by your CPA is agreeable to your budget and
beneficial to your finances. Work closely with your accountant to determine the
plan that works best for YOU.
Growth Conversations
Are you and your CPA overdue for a growth conversation? You
and your accountant should work together to create a strategic growth plan based
on the specific goals you’d like to achieve in the future. Would you like to
expand your business, or are you trying to downsize? Are you going to leave
your business for future generations? Perhaps you are looking to sell your
company. Whatever your plans may be, it is vital to converse with your CPA to
determine the best formula for reaching those goals and to ensure financial
security. You need an accounting team that is just as dedicated to fulfilling
those plans as you are.
Long-Term Vision
What are your longstanding goals in terms of business
development? Is your CPA familiar with them? Whether you’ve omitted this
important information, or your CPA has neglected to ask, these objectives are
vital in creating a strong and stable plan for your financial future.
Constant Connection
Your financial consulting needs will fluctuate from month to
month, year to year, and so on. Regardless, contact with your CPA should not
slip through the cracks during periods of lesser urgency. Both you and your CPA
firm need to maintain a close relationship throughout the year. Communication
is key!
There are several factors that contribute to your long-term
financial success, but none of them are effective unless a sturdy foundation is
established between you and your CPA firm. If you don’t feel as though a real
closeness exists, all subsequent interactions are going to be out of sync with
your future financial plans. To set and satisfy all of your financial goals,
contact a professional CPA firm or work on strengthening the relationship with
your current one.
Ready to get more out of your accounting services? Contact us to begin to understand the value of working with an accounting firm that provides much more than surface-level, mechanical tax preparation.